Measurement Instrumentation

Hawk Measurement is a world leader in level, positioning and flow measurement, providing cutting-edge equipment to the mining/mineral, water supply/wastewater, bulk material handling and chemical industries.

Challenge

On a limited budget, maximize media exposure worldwide for the company’s core product lines

Provide leads to both its North American operation – Hawk Measurement, and its Australian corporate headquarters – Hawk Measurement Systems, which also includes sales for Europe and Asia

Solution

Initiated a worldwide Media/Public Relations Program for each market segment on product technology and application articles

Yeremian Associates developed a comprehensive editor database for both its North American operations and its Corporate Headquarters

The PR campaign was designed with each company’s contact information utilizing either the national or international media list

Press Release

Results

With unprecedented media coverage worldwide, Hawk has seen a dramatic increase in trial applications and orders

Hawk has been recognized for several“Product of the Year” awards from key trade media as a direct result of innovative product development and its publicity efforts

Product of the Year Award, one
of the most prestigious awards
given in the process industry