Pharmaceutical

The Pharma Corporation of the AsahiKASEI Group is a major producer of pharmaceutical intermediates worldwide

Challenge

Based in Tokyo, Japan, AsahiKASEI needed to position and brand their excipient product line to pharmaceutical formulation scientists in the United States

Solution

Created a series of advertisements in leading publications that target the drug development industry

New campaign provided a cohesive identity program: Together-Targeting Success/Achieving Success/Providing Solutions

Designed 20' x 20' booth at major trade shows and maintained same theme for visual impact

Results

After a Reader Service Ad Inquiry conducted by the leading trade media, AsahiKASEI, a new advertiser with less ad frequency, generated the same impact as their major competitors

In addition, they have developed more traffic at major trade shows as a result of the branding programs