Spray Nozzles

BETE is recognized as a world leader in spray nozzle design with technological innovations that reduce nozzle plugging, improve spray pattern distribution, neutralize pollutants, apply colorants and clean machinery.

Challenge

How to position the company and rebrand its image to existing and new prospects, within a limited budget

Solution

Analyzed advertising program, both media and ad content

Conducted Prospect/Customer Research Program to determine key trade media in decision making process and source of information for product applications

Research Program provided the message and medium for print and digital advertising, publicity and direct marketing

Developed a cohesive identity program for all product literature and advertising, both print and electronic

Results

On a monthly basis, the program is driving more traffic to the company’s website and its core products, resulting in more qualified leads