A. For Degussa Rohm America, a manufacturer of polymer coatings in the pharmaceutical industry, Yeremian Associates conducted an in-depth market research survey for their North American distribution and marketing arm to prospective chemical engineers. The research gathered the data for a sales analysis profile on each chemist. Information retrieved revealed data such as type of coating excipients they evaluate, the percentage of oral dosage forms they're involved with - data necessary for a sales qualification process. The research also produced data that enabled the German manufacturer to build a customer service lab.

B. Yeremian Associates conducted a research program on behalf of a manufacturer of AC capacitors. This program provided the latest data and insights into a fast-changing AC capacitor market. The objective was to perceive trends, opportunities and strengths and weaknesses of the firm and its competitors, specifically General Electric Corporation, within the North American market. The research also provided the criteria for selecting vendors, forecasting for orders, quality and price expectations, and requirements for lead time in manufacturing. A total of 300 customers and 50 prospects were involved in the program.

C. Intertek, an international testing service company, required Yeremian Associates' assistance to qualify and organize their existing database consisting of 4,200 contacts. The goal of this project was to develop a database that would allow INTERTEK to differentiate their message via a direct mail program. We organized the database to sort by title i.e. product testing engineers and by ISO certification. The sort directed the right information to the right contact at the right time.

D. A major supplier of plastic containers retained Yeremian Associates to study and research how customers and prospects viewed and engaged the services of the firm's plastic manufacturing container capabilities - by price or quality of the product. Yeremian Associates acted as an independent research firm among customers, prospects and distributors to provide senior management and sales reps the information needed for them to send the right message in their sales & marketing efforts. Research also helped to determine the feasibility of building a West Coast manufacturing facility.

E. The agency conducted a market research program for a contract furniture manufacturer in the hospital/health institution industry. The purpose of the program was to study the needs of purchasing directors and chiefs of drug dependency units to determine long-term expansion and renovation plans and how that would impact their future requirements for contract furniture. A list, sorted by title, was obtained from the American Hospital Association for this research program.

F. Market research by Yeremian Associates provided an optical component manufacturer the opportunity to explore new market areas according to size of market and potential for growth. The data the agency gathered helped to determine how the company should be positioned to enter these new markets.